Requirements to a candidate:
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3+ experience in digital product management and digital marketing.
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Strong analytical skills, project management, communication and presentation skills.
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Advanced digital and web analytics knowledge and data-driven thinking.
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Team player
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English (business communication level)
Desirable skills and knowledge:
experience in pharmaceutical business, knowledge of CRM/CDP management, websites product and CJ experience, knowledge of Russian legislation for pharma and personal data management.
Main responsibilities:
- Owning digital projects for HCPs and patients: broader product and activation scope on websites, including CJ and analytics, CRM/CDP management, retention programs via emailing and messengers, chatbots, others, all aligned to the digital strategy of the company.
- Specific focus on CRM/CDP for HCPs scope based on multiple data sources, global and local digital tools: segmentation, planning, activation, single HCP profile implementation.
- Collaborating cross-functionally to ensure coordinated, consistent and aligned omnichannel approach: BU teams, SFE, IT, BI, analysts, medical, legal.
- Support on CLM (visual aid) materials, online webinars.
- Active participation in project groups for cross-company projects, focus on digital HCPs and patients’ initiatives.
- Analytics and reporting for digital activities, assessing against goals (KPIs).
- Having responsibility for budgetary planning and control.
- Keeping up to date with the latest trends and best practices in innovation, customer management, acquisition and retention, marketing technology.
- Partner agencies management.
- Keeping in contact with the company’s global digital team, implementing best global practices, presenting local projects to the global team.
- Taking part in trainings of internal customers, organizing internal digital events.
Salary&Benefits:
- Engaging work in an international pharmaceutical company
- Competitive salary depends on experience and will be discussed individually
- Official employment under the Labor Code of the Russian Federation
- Modern comfortable office located in the city center (m. Belorusskaya)
- VMI (including dentistry) after 3 months of work
- Life insurance
- Lunch compensation
- Corporate car or car allowance
- Remote work compensation
- Flexible working hours
- Hybrid work schedule, remote work 2 days a week
- Possibility to participate in the corporate pension program
- 35 vacation days
